Tags: Op Ed Columnist The Winning Essays AreSimple Research Paper PowerpointStart Body Paragraphs EssayPride And Prejudice Research PaperCryptography And Network Security Phd ThesisHeavy Equipment Mechanic Apprentice Cover LetterCycles In Biology Essay IntroductionLetter To Roommate EssayEssay On Nursing Home CareEssays Against Drug Legalization
Convenience, regular referrals from tow truck companies, and high quality, rapid service are critical to capture this segment of the market.QDAR will focus on its target market, the middle and upper class market, and establish a reputable image from that target market's perspective, by offering convenience, expedient auto repair services, customer service excellence, and by working with local towing companies.
QDAR faces over 400 auto repair and auto parts competitors in the local area.
Only a quarter of these competitors offer both auto repair services and auto parts inventories. The remainder are small privately-owned establishments. QDAR will compete well by focusing on convenience and offering a high level of customer service.
This type of system creates a service history for each vehicle, provides customers with a comprehensive sales document, and enables the service center to maintain a service customer database.
The need for a full service automotive center with competent and trusting mechanics is always there.
Large competitors' stores typically carry the same basic product line, with variations based on the number and type of cars registered in the different markets.
A full complement of inventory at a typical supercenter includes an average of approximately 25,000 items.
QDAR focuses on the middle and upper income markets.
This market looks for high quality, rapid service with as much convenience as possible.
The company estimates that about 80% of revenues will come from the established local clientele and 20% from the tow-ins local and freeway traffic.
The table below further estimates the total market potential of type of services rendered by QDAR in Portland metropolitan area.