In this section you explain the size and nature of your market. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. How will you turn the opportunity into a profit-making enterprise? Here you’ll explain who’s involved in the business and what their strengths are. There’s a range of software options available to help you write your business plan.A business plan gives an outline of your business, the market in which it will operate and how it aims to make money - and should answer this question: why will your business succeed when so many others fail?We can help you answer this during our Enterprise programme, which provides you with the skills, tools and confidence you need to become your own boss.Make sure you include a summary of your business, and how it will make money right from the start, and use simple language throughout.Being specific is just as important as being concise.It might be that most of your potential customers will be local to you, in which case you should investigate things like Google My Business, along with local business directories.If you’re writing a restaurant business plan to raise investment, you’ll need to give a good idea of the nature of the restaurant and the sort of food you’ll be serving.For example, are you specifically a portrait photographer? By identifying your specialism, you will also find it easier to identify your competitors.You should also think about your marketing channels.Below, we’ve explained each of these areas and how to complete them. Your first stop should be the websites of the major banks, most of which offer free templates to help you craft your plan. Potential investors will want to know how big the market is, how many existing competitors there are, and whether the market is set to grow or contract. What are they doing well, and what can you improve on? You might also want to include outside advisors and experts, such as your accountants. Here, you’ll need to outline your sales forecasts and the cost of goods sold. While you don’t want to miss out crucial detail, you should also bear in mind people’s attention spans. While it’s not free, the best business plan software we’ve found is Live Plan, which is available for about £10 per month when you buy a full year.