If a new product is being proposed and time permits, a demonstration of the product may be included.
A written presentation for external stakeholders is a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.
This allows success of the plan to be measured using non-financial measures.
Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.
Operational plans describe the goals of an internal organization, working group or department. The content and format of the business plan is determined by the goals and audience.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.An "elevator pitch" is a short summary of the plan's executive summary.This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners.With for-profit entities, external stakeholders include investors and customers, for government agencies, external stakeholders are the tax-payers, higher-level government agencies, and international lending bodies such as the International Monetary Fund, the World Bank, various economic agencies of the United Nations, and development banks.Internally-focused business plans target intermediate goals required to reach the external goals.They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.An internally-focused business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors.In its entirety, this document serves as a road map that provides direction to the business.Business plans may be internally or externally focused.