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Author: Shi Zuo Hua Tutor: Feng Bo School: South China University of Technology Course: Business Administration Keywords: Cups of milk tea Youmo milk tea Market positioning Marketing strategies Labixiaoxin Company CLC: F274 Type: Master's thesis Year: 2013 Downloads: 257 Quote: 0 Read: Download Dissertation Milk tea was popular among the young generation because it combined the taste of teaand milk.At present, the competition of the cups of milk tea market is extremely rough,especially the competition among Xiangpiaopiao, Lipton and Youlemei milk tea.The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices.
Marketing borders on such fields as finances, accounting, human resources, psychology, etc.
At the same time, it’s a relatively new area where empirical findings play a crucial role and the amount of theoretical knowledge is not big.
After this， the author took marketing guru Jerome Mc Carthy’s4Ps theory as the main line toanalyze and integrate the marketing strategy for Youmo milk tea from the four aspects such as product， price， place， promotion， and also put forward corresponding marketingmeasures.
There is not only theoretical significance but also practical value.
Dissertation prior to this date are available in hard copy format from the Marketing Departments administration office.
The ubiquity of the smartphone has proven disruptive.
f.) Interview g.) Questionnaire Design (If you do questionnaire).
Dissertations issued from 2012 onwards are available in digital format from the library.
The range of topics in marketing is very wide and there is no point in limiting yourself to any lists of suggestions.
Try to generate your own topic by contemplating about the latest trends and developments and remembering the most popular marketing concepts that are being discussed.