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Strategic pricing aims at displaying the product as the best choices due to added value, quality and desirability.Consequently, company manages to edge out the competitors strategically.
The company engages itself in social responsibilities by sponsoring high profile sports and athletes teams all over the world (Gareth & Charles, 2007).
The company has its worldwide recognized Swoosh logo and trademarks "Just do it." The company advertises its products globally using billions of dollars, which in the long run has led to increased sales and profitability.
JD Sport footwear ensures that they use “Power Brands” such as Nike, Adidas and Jordan.
The products are also supplied across the world and also successful incorporation of recycling cardboard.
Nike brand is synonymous and well known in sports; hence, consumers believe Nike is effective and serve their needs (Buchholtz & Archie, 2008).
Nike Company was founded by Philip Knight and Bowerman Bill in January 1964 with its name as Blue Ribbon Sports.The company was founded on 25 January, 1964 by Bill Bowerman and Philip Knight as Blue Ribbon Sports.It later changed its name officially to Nike Incorporation in 1978. The company markets its own sport products under its brand as well as Nike Pro, Nike , Nike Golf, and Nike Skateboarding (Andrews, 2001).Market penetration allow as the company to stage a price for their products, which leads to an increased market share.Competitive strategy enables the company to maintain high prices for its products, which matches those of competitors.JD Sports is one of the companies based in England that have dominated in the marketing of clothing, sportswear, footwear and accessories (Casadei, 2010).Most of the products marketed by JD Sport aim at satisfying customers’ dressing interests. The company ensures that the footwear products suit the lifestyle.These departments are design and development, production, marketing, finance, and human resource.These are key departments in which all operations and activities operate.Nike Incorporation is the leading sportswear and equipment company in United States of America (USA).The company has its headquarters in Beaverton, Oregon at the larger Portland metropolitan area.