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Let's take a look at two of the most highly popular fast food chains in America; Subway and Quiznos.They are both highly competitive to each other, very much like Mc Donald's to Burger King and Wendy's.
The franchising concept of Subway: A company needs to know which strings it can play on, meaning that it has to know what its key competences and its overall capabilities are.
By having this knowledge, the company can decide on doing business within areas where it is most capable.
To find out the benefits of doing business with Subway, the following main question could be asked: What are the pros and cons of cooperating with Subway?
External analyses: The market For a company it is important to know the market it is operating in.
1 INTRODUCTION Subway chain is the third largest fast food chain in the world after Mc Donald? The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. The franchise chain has employed more than 150,000 people.
Essay On Subway Restaurant
The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old.The Subway chain has also a lot of competitors in Danish market.One of the main competitors is the Danish chain Sunset Boulevard.s, Burger King and Sunset Boulevard, are also included. 2 Purpose The purpose of this thesis is to find out how attractive the Danish market is for entrepreneurs to take up the Subway franchise concept.This means that the focus of the thesis will be to analyze the Danish market and the opportunities that Subway offers the entrepreneurs.Once if these customized performances are accepted by public,the firm is supposed to overcome the half battle. When the products sell well,the honor and praise also follow to come. The topic was chosen because it is interesting that Subway is not well-represented in Denmark.This thesis is made to find an answer for the following main question: Can entrepreneurs take up the Subway franchise concept and become successful in the Danish market?In a way,if the firm want to be successful really,you must find out a sustainable competitive advantage(core competency) derived from capabilities and resource.(core competencies are capabilities that serve as a potential source of competitive advantage for a firm over its rivals).And high-quality food,top customer service and the ability to continuously finding supervisor location is the core competencies of Subway today.