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Good customer service is important as it’s easier and cheaper to keep existing customers happy than to keep finding new ones.Word of mouth is a powerful method of marketing and a happy customer will most likely refer their friends and relatives to a company that they have had a good experience with.
No matter the size of your business, good customer service should be at the heart of your business model if you wish to be successful.
It's important to provide good customer service to all customers including new, existing, and potential customers.
For this assignment I have chose to do my assignment about Sainsbury this company is well known for selling foods, groceries, magazines etc and they provide a customer service for their customers.
Sainsbury offers its customers a reward card to make them remain loyal.
All businesses like Sainsbury depend on their customers to buy products or use services.
In return customers expect products and services to be available when they want them, to be safe and reliable, and to offer value for money.
Good customer care is about understanding and meeting customers’ needs and expectations. Internal customers include colleagues, shareholders and other stakeholders.
External customers include consumers or businesses who buy goods and services as well as suppliers to the firm such as agencies and lenders.
Many companies now produce literature, which outlines their Customer Care Policy or Charter; this may include their policy on refunds, warranties, after sales service and how to make a complaint.
Customer service is very important part of any business organisation.