How To Write A Startup Business Plan

Let’s say you’re looking to start a hiking company, called Atlas Hiking Co., which sells premium performance hiking shirts.A possible company description could be the following: Atlas Hiking Co. and a portion of our profits are donated to preserve national parks around the country. Before you start diving into the weeds, it’s a good idea to first develop a framework for your business model.

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It will force you to understand the industry in which you operate, the overall industry outlook, the existing competition, and your target customer demographic.

[click To Tweet tweet=”there has never been a successful e-commerce entrepreneur that didn’t understand his/her market, cold” quote=”there has never been a successful e-commerce entrepreneur that didn’t understand his/her market, cold”] Before you even get started in writing this section, you need to spend several hours researching your target market.

is a lifestyle hiking company that produces high performance hiking shirts for outdoor lovers. Once you go through the different sections of the business plan and conducted extensive research, you will definitely want to make some tweaks to your business model so no need to make this perfect.

Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint. There are a number of ways to sell a product on the internet and several different online business models one could employ.

Here are some of the most efficient ways to research a particular market: Industry reports Google is your best friend.

Look for any recent industry reports on your market of choice.

This will give you a good sense of how much growth the industry is experiencing, why this growth is happening and what are the largest customer segments.

In our example of Atlas Hiking Co., we should research the outdoor apparel market.

The video below is a good guide on how to use Google Trends and Google Keywords Trade shows Are there nearby trade shows that you can go to?

Again, creating connections with other people in your industry is a sure-fire short-cut to countless hours of reading on the internet.

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