Mary Kay Business Plan

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Sooner or later, you find out just how conned you were, but by then, you usually HAVE to make it to Director to pay down your credit card debt. You will move up the career path, which will require you create the illusion that you are becoming increasingly more successful, meaning you must maintain STAR STATUS, Unit production, or Courts of Sales and Recruiting at various levels. Any business that wants you to recruit your customers is after THEIR money, tricking you into appreciating 4% of wholesale, and creating your own market saturation and competition.

That’s a “quota.” Cars have quotas, Units have quotas. The numbers are right, but you will find yourself having to continue $4,500 wholesale a month to keep it, so while you may have “earned” it with 18,000, but to keep it you’ll need $4,500 every month or have a co-pay. The worksheet is a tool to get you to buy, not a tool to help you really plan your business. If you are “unselfish” by recruiting your cusomters, you will have no sales income and will place orders on credit without sales to back them up. Profit is when your income exceeds your outlay-usually not known till quarter end. We have 1 million active consultants supplying themselves and friends in a large network as hobby consultants. We have no idea what are retail market is, but were know it’s not much 9. A multi-level marketing plan like Mary Kay prevents the majority of consultants from achieving the top 2%, because attrition collapses the unit beneath them. The Mary Kay marketing plan has been taught at Harvard Business School. The closest they ever came was a case study discussing Mary Kay, which is used in some business schools. Faking it generally causes a lack of personal integrity, and blurred boundaries which ends up backfiring on the consultant. Ways exist, but getting the goal at all cost usually means some pretty unethical stuff was done to accomplish it. Cream rises to the top, but has to float on a lot of milk. According to statistics and NSDs, production comes from new recruits. If you are ethical and honest, all the showing up in the world wont put you in a Suit or Car. Never missing an event means you have to take any meager profit you have and use it to pay airfares, hotels, registrations, meaning you will lose money. No, the secret is how to get a booking to hold, how to disengage caller id, how to make women want the product, how to violate the Temporal Prime Directive and get women back to 1965 when they didn’t work and held home parties, how to de-saturate the market, how to erase the negative perception of the typical Mary Kay consultant, how to find an honest to goodness business training class within Mary Kay. Doing everything right produces exactly the same results long term as doing everything wrong. Just enough to keep you in the game, believing it will turn around.

“Mary Kay-isms” abound in every Unit, everywhere, USA. No it doesn’t and you cant sell it at all if you don’t get bookings. Having lots of inventory on your shelf just costs you money, and doesn’t mean you’ll have any profits. More women in Mary Kay make $50,000 a year and up than any other company. Mary Kay Ash called it filling the tub with the drain open. That is far from “teaching” the marketing plan or in any way endorsing MLM. It is one thing to walk with confidence, and quite another to inflate your income and success when trying to recruit others into the company. The milk of MK is the thousands upon thousands of consultants and Directors churning out production. You still have to sign women up to become competitors inside your market. Events are motivational brain washing events filled with hype and fraud, and are absolutely necessary in order to keep you on the treadmill. In the end, you represent a product and business that still functions as if it is 1963 and no one has heard the word PYRAMID SCHEME. If you continue, you will build debt trying to get all the new product, trying to achieve a fabricated dream, while the stuff you have on your shelves goes obsolete and formulas change and packaging changes and you wait for women to buy what you have, but they always want something you don’t, so you order again and again. You are hanging on to that $500 class you had 6 months ago…

The problem is, since they are repeated without analysis or corroboration, these little gems are the backbone of the fraud that keeps recruits coming in and “kaybots” from getting out. Less than 3% of the Directors (who are 2% of the sales force) make over 50,000 a year… If you can look away from the fact that you make your money loading up other women in credit card debt, by all means… You will purchase product for arbitrary goal designations that have nothing to do with retail sales, pressured by the production ploys of your Director and NSD, working many more hours than you ever dreamed trying to establish a customer base while recruiting same. Add the “events” tab, and in a few years you are buried. or that $1,000 week when you first started, thinking that will someday be the norm. Once out of your warm market, you see the real results.

(I’m not really sure what anyone who says that Mary Kay is “taught” means by that anyway.) The case method is a process of teaching students by using detailed accounts of real-world business situations and has been used with great effectiveness by Harvard Business School since it was developed by its faculty in the 1920s.

You can read about the case method on the HBS website.

Mary Kay® products are safe, and you can continue to use them with complete confidence.

Because lead occurs naturally throughout the environment, however, there are trace amounts of it in most consumer products, including most lipsticks and other cosmetics. Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA) have set daily safe levels of exposure for adults, children and pregnant women.

There is no discount unless you order every 3 months, a minimum 200 wholesale. It takes ,000 and 12 team members to win your car. There is no basis in fact for the Stars Drive Cars lyric. A worksheet is a veiled smokescreen to make it appear you have thought about what activity you will do. If you don’t recruit you will build a customer base. ,600 wholesale inventory is a made up number that has no bearing on a Power start or perfect start. They are actually awarded for “wholesale ordering” with a ribbon. Many people show up and show up again, looking to hear that magic statement that will make them Go Up. The Secret to Success is “book, sell, book, recruit”. You can do everything wrong in Mary Kay with a good attitude and succeed, and do everything right with a poor attitude and fail.

There is no telling if they ever sold anything, much less whether they will ever drive a Mary Kay car. The Mary Kay inventory options worksheet is not a business plan. Since no retail sales figures are generally known, the top ten of Seminar have no relationship to retail sales. Showing up means you help pay for the room rental for your Director or NSD.


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