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Since then Nike market also expanded to Asia in 1982 when India hosted the Asian games.Let us say Nike wants to capture a first world market like Australia then first Nike will do a SWOT analysis to check the environmental conditions first.
NIKE was scrutinized against sweatshop conditions at its overseas suppliers.
Accounting firms have found many unsafe working conditions in their overseas factories.
Business strategy involves opening showrooms in metros of that particular country attracting aristocrats of the city first.
Since they form higher social design of emulation demographic.
It's very hard to impose American style business practices on factories all over the world.