In business writing, as in all writing, you must know your audience.
In most cases, the business letter will be the first impression that you make on someone.
Avoid any language that your audience may not understand.
Your finished piece of writing should indicate how you meet the requirements you’ve listed and answer any questions raised in the description or prompt.
One way to achieve a clear style is to minimize your use of the passive voice.
Although the passive voice is sometimes necessary, often it not only makes your writing dull but also can be ambiguous or overly impersonal.Here’s an example of the same point stated in passive voice and in the active voice: The second version is clearer and thus preferable. What if you are the head of the Global Finance Team?You may want to get your message across without calling excessive attention to the fact that the error was your team’s fault.This handout will help you write business letters required in many different situations, from applying for a job to requesting or delivering information.While the examples that are discussed specifically are the application letter and cover letter, this handout also highlights strategies for effective business writing in general.Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines.Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy.A style between these two extremes is appropriate for the majority of memos, emails, and letters.Writing that is too formal can alienate readers, and an attempt to be overly casual may come across as insincere or unprofessional.Though business writing has become less formal over time, you should still take great care that your letter’s content is clear and that you have proofread it carefully.Personal pronouns (like I, we, and you) are important in letters and memos.