Someone might want a cupcake with their sandwich so you could offer a discount after purchasing a sandwich from the local deli. PRODUCTS Panda Tip: A bakery, more than perhaps any other type of food-serving business, is judged by its presentation.
Someone might want a cupcake with their sandwich so you could offer a discount after purchasing a sandwich from the local deli. PRODUCTS Panda Tip: A bakery, more than perhaps any other type of food-serving business, is judged by its presentation.Make sure you have someone decorating your baked goods with an eye for aesthetics.Be sure to make healthy estimates but stay within reality.
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This is the starting point in formulating your marketing plan.
Our Competition Panda Tip: Depending where you open your bakery, there are a variety of possibilities for competitors.
Your most obvious competitors will be local bakeries, but unless you are opening in a city, it is unlikely that there will be many in your area (or you should probably choose a different suburban location! However, your greatest competition may be supermarkets, which typically have large bakery sections.
Our Specific Marketing Plan Panda Tip: Going back to the clientele you envisioned, picture who they are one more time and determine the best ways to reach them.
Are you considering turning your talents with pastry into a viable business?
Is your community in need of a great bakery to supply tasty treats?
Are you hoping for spill-over from nearby coffee shops and restaurants?
The possibilities are limitless, but get to know the town in which you are located and determine who is most likely to patronize a bakery.