You can subscribe to Kim's business growth tips by email, or connect on Linked In, Twitter and Facebook. In fact, if you're like a lot of entrepreneurs, you're probably going to find yourself pulling a few all-nighters to get one done before heading into your first pitch for funding.
Because that's the thing--your business plan is a pretty important.
The executive summary contains a description of your business goals and the strategies you intend to employ to achieve your goals and should be compelling enough to interest a bank loan officer into wanting to read the rest of the plan and consider giving you the loan.
After you place the executive summary as the first page, create a cover page that includes the title “Business Plan” centered in the middle of the page and the contact information for the business in block format in the bottom left corner of the page.
Larry Kim is the CEO of Mobile Monkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.
He’s also the founder of Word Stream, the World’s top PPC marketing software company. It's definitely not the most exciting part of starting a business.
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Explain how you started your business and any evolutions the business has gone through since it began.
Typically, the business description is about one page and describes where your business started, the reason it exists and gives a glimpse of which direction you want to move in.